When collecting employee feedback, open-ended questions can capture a wealth of information. These questions allow the participant to go in-depth on a topic or provide feedback that you wouldn’t otherwise have thought about asking. However, depending on the length of your survey, you’ll want to be strategic when using open-ended questions as they require more thought and can increase the time for a participant to complete a survey.
Broad Approach
Since you can’t create a survey item specific to everything on an employee’s mind, you can effectively leverage an approach with broader open-ended questions to uncover greater detail (see the following examples).
- What do you enjoy most about working at this organization?
- What could most improve this organization as a place to work?
These invaluable open-ended questions are broad enough to give the participant the freedom to speak on any topic, while still providing you with clear strengths and opportunities. Furthermore, you’ll likely get feedback on a variety of topics without having to add an open-ended question for each.
Topical Approach
Alternatively, sometimes you want in-depth feedback on a specific topic or item. For example, maybe you continue to see the same low-scoring agreement scale item on your employee survey for the past couple of years and want more detail. You can accomplish this by incorporating an open-ended question to follow up that item in your survey (see the following example).